how to attract more premium brands to inapp programmatic advertising

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How to attract more premium brands to inapp programmatic advertising

Thursday, October 6, 2016 by Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...

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