how to attract more brand spending in your apps

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Developer news items we found relating to how to attract more brand spending in your apps

How to attract more brand spending in your apps

As someone who has worked in programmatic advertising for some time, I was excited when header bidding became available in-app. Here was an environment that was completely contained, with a potential for full user engagement and 100% viewability. I, along with many of my colleagues in the industry, assumed that header bidding uptake in-app would be even faster than it h...