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How accurate are the self attributing network install numbers
Monday, February 14, 2022 by Malachi Dunn
The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users are coming from (a.k.a. third-party attribution) is a new animal, and not many know exactly how to accredit ad spend to attributed traffic.
What is a Self-Attributing Network?
A SAN, or Self-Attributing Network, is an ad network that attributes its tr...
IBM speech recognition becoming as accurate us humans
Wednesday, March 8, 2017 by Richard Harris
On average, according to IBM, humans tend to misunderstand or mishear up to 5 to 10% of all words they hear from other human beings in a typical conversation. Although that might seem like a lot, our minds can compensate for this quite well and so we don’t tend to even notice that much. But just like humans, computers also have similar issues with mishearing words. This...
New X Rite ColorTRUE Aware SDK to Help iOS and Android App Developers Deliver Accurate Color
Thursday, April 10, 2014 by Stuart Parkerson
X-Rite, Incorporated, a color management, measurement and communication technology company, has announced the release of the ColorTRUE Aware SDK for iOS and Android. The ColorTRUE Aware SDK provides mobile app developers the ability to deliver accurate color to their app utilizing the profile created with the X-Rite ColorTRUE app, as well as the included image tran...
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