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flaregames Uses Swrve to Boost Mobile Game Revenues and Retain Players
Tuesday, October 1, 2013 by Richard Harris
Publisher of Royal Revolt! and BraveSmart retains players, evolves
gameplay and maximizes revenue in free-to-play games using Swrve’s in-app
marketing platform
flaregames, a leading developer and publisher of mobile
games, uses Swrve’s in-app marketing platform to power the success of six hit
titles, which combined have been downloaded more than 12 million times...
German Federal Court Bans Aggressive Game Advertising to Children
Tuesday, July 23, 2013 by Richard Harris
PC Magazine is reporting that a German Federal Court has ruled that aggressive marketing is prohibited, stemming from a lawsuit against gaming company Gameforge.
The suit was brought by the Federation of German Consumer Organizations (VZBV) who sued Gameforge because it tried to sell armor and weaponry directly to children through its Runes of Magic game.
Runes of Mag...
HitFox Group's AppLift Acquires One Million Users Per Month For Top Game Publisher
Wednesday, March 27, 2013 by Richard Harris
San Francisco (GDC) & Berlin– March 27, 2013 – HitFox Group continues its fast growth in the $25 billion mobile and online game distribution market. Only half a year after its start, AppLift, one of HitFox’s portfolio companies, delivers more than 1M quality users in one month for its largest partner and rapidly executes on mainstream and niche market campaigns all ...
