facebook to access outside data from third party websites and apps to target ads to users

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Facebook to Access Outside Data from Third Party Websites and Apps to Target Ads to Users

Friday, June 13, 2014 by Richard Harris

Facebook has announced that it will be adding data it is starting to collect from third party apps and websites to better target ads to Facebook users. This information will provide the ability to further segment ads that are shown to users and can provide information that users may not be sharing on the Facebook platform itself. Users will have the ability to opt out i...

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