facebook remains the top media source for app installs

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Facebook remains the top media source for app installs

Monday, September 30, 2019 by Richard Harris

AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...

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