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Developer news items we found relating to esport marketing
Playwire and Overwolf look to tap into the eSports industry
Wednesday, April 5, 2017 by Christian Hargrave
Playwire Media has formed a partnership with Overwolf, a software platform for competitive PC gamers, designed to seamlessly integrate apps to any game. As part of the new agreement, Playwire Media will exclusively handle their new partners entire advertising inventory within their software application, which includes takeovers, display ads and pre-roll video ads. Overw...