digital is overtaking tv for the us viewing audience as smartphones and tablets garner nearly 50 percent of viewership

digital is overtaking tv for the us viewing audience as smartphones and tablets garner nearly 50 percent of viewership news search results

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Digital is Overtaking TV for the US Viewing Audience as Smartphones and Tablets Garner Nearly 50 percent of Viewership

In a trend that should interest everyone involved in mobile, a new study by the Interactive Advertising Bureau (IAB) shows that Americans are increasingly embracing original digital video.The report, “2014 Original Digital Video Study”, shows that viewers of original digital programming prefer that type of content to news, sports and daytime programm...