digital dollar
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Adobe Analytics found that US online spending reached over $100B
Tuesday, May 8, 2018 by Richard Harris
Adobe has released a new report named the Digital Dollar, which leverages Adobe Sensei to identify retail insights from trillions of data points that flow through Adobe Analytics. Adobe's Digital Dollar report found that:What’s driving rapid ecommerce growth in Q1: U.S. online spending reached above $100 billion in Q1 for the first time, achieving over 14% growth - and ...
2014 Digital Advertising Market Set to Hit $50 Billion with One Third Dedicated to Mobile
Tuesday, May 20, 2014 by Richard Harris
App developers who utilize advertising as a primary monetization strategy could see revenues grow as one firm is predicting that the US mobile ad spend will hit almost $17 billion for 2014.The numbers are part of a new report from eMarketer, 2014 Digital Ad Spending Benchmarks by Industry. According to the report, US advertisers will spend approximately $50 billion on d...
