deltadna releases new smartads mobile game ad monetization platform

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deltaDNA Releases New SmartAds Mobile Game Ad Monetization Platform

deltaDNA has released the new SmartAds gaming ad management product which combines player targeting with dynamic ad mediation. The new platform combines in-app purchases (IAP), analytics and ad-serving with data derived from player experiences. It provides the ability to customize a player’s monetization experience by segmenting them into either ad responsive or IA...