cross channel strategies for mobile app publishers

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Cross Channel Strategies for Mobile App Publishers

Saturday, April 11, 2015 by Tim Koschella

Customers connect and engage with advertisers across many channels, including email, the web, physical locations, social media networks and increasingly, in mobile apps. These channels aren't silos, and users are not channel-specific. People don't only use Facebook, or play Angry Birds, or only read online papers; they increasingly interact with brands across numerous p...

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