AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Clean dirty data with Data Prep from Versium
Friday, May 26, 2023 by Richard Harris
Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...
Identity will hold the keys to the kingdom for cybercriminals
Wednesday, February 8, 2023 by Brittany Hainzinger
In 2023, identity will continue to hold the keys to the kingdom for cybercriminals. This is a continuation from 2022, with the Verizon Data Breach Investigations Report (DBIR) attributing 80% of basic web application attacks to the use of stolen credentials like passwords. Security incidents usually involve a variety of techniques, from social engineering to supply chai...
Real time engagement solution predictions for 2021 from Agora Inc
Tuesday, January 5, 2021 by Freeman Lightner
The need for enterprises big and small to take on a hybrid, custom-built brand identity – one rooted in the digital and the other in the physical – will continue to grow. Beyond the pandemic, it is crucial that businesses are able to maintain business continuity no matter what dive or turn the business landscape may take. More so, those still relying solely ...
TraefikEE achieves Red Hat OpenShift Operator Certification
Wednesday, April 15, 2020 by Brittany Hainzinger
Containous announced that its popular enterprise edge routing solution TraefikEE has achieved Red Hat OpenShift Operator Certification. With this certification, TraefikEE joins the Red Hat software certified partner ecosystem and is readily available through Red Hat OpenShift, the industry’s most comprehensive enterprise Kubernetes platform.
Modern enterprises ...
Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
Scaling apps against competition easier with new accelerator program
Tuesday, May 28, 2019 by Christian Hargrave
Bidalgo announced the launch of the Bidalgo Accelerator, designed to help marketers from small and mid-sized app developers combat all the major challenges faced when trying to scale their apps.
In today’s crowded mobile ecosystem, many app marketers find themselves up against the competition with significantly more resources with which to acquire new users. Th...
OneSignal hits 850,000+ push notifications per second
Wednesday, November 21, 2018 by Richard Harris
OneSignal set a new throughput record with their push notification service, delivering 850,000+ notifications per second - more than twice the competition.
OneSignal sends 4 billion push notifications per day, up 25% since September. OneSignal is used by 550,000+ developers and marketing teams including many Fortune 500 companies.
On election day, push notificatio...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
Glispa acquires justAd to provide a better ad experience
Thursday, September 14, 2017 by Christian Hargrave
Glispa Global Group has announced that it has acquired justAd, a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units. justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past “banner blindness syndrome,”...
Avocarrot Unified SSP for mobile is launched from Glispa
Monday, July 17, 2017 by Richard Harris
Following the announcement of its fourth strategic acquisition, Glispa Global Group, a mobile ad tech company, unveils its newest product offering, Avocarrot, the full-service monetization platform which serves all types of mobile in-app advertising, both programmatic and performance-based. The new platform offers full transparency, control, and ease of use to boost and...
Lucktastic helps Hooked On Phonics with user engagement
Tuesday, March 7, 2017 by Richard Harris
Hooked on Phonics believes that reading is the gateway to all learning and they focus on nurturing that thirst for knowledge with products that are fun, effective, and easy to use. That’s why they’ve brought together a dedicated team of parents, leading educators, interactive designers, writers, and artists. Through collaboration, research, and testing, they continually...
How to increase app revenue by using analytics
Wednesday, March 1, 2017 by Richard Harris
Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare...
Ad Mediation: The questions you should be asking
Tuesday, November 1, 2016 by Dominic Bracher
App advertising revenue is predicted to hit nearly $16 billion by 2017 in the US alone. This number is so significant that many top publishers focus their entire monetization strategy around mobile advertising, and are able to exist off the back of this revenue alone.This rapid increase in ad spend has naturally led to a sharp rise in the number of demand sources throug...
The October 2014 Issue of App Developer Magazine Has Arrived!
Wednesday, October 8, 2014 by Richard Harris
Ladies and Gents we present the October issue of ADM! While there is no way we can tell you everything inside in just a few words, what you need to know is that if you don't read it, you could be missing out on opportunities mentioned in any one of the featured articles included in this issue!
What's Inside
The Need for an App Rating Appscore Standar...
Conversation Rate Optimization (CRO) and How It Contributes to Mobile App User Engagement
Sunday, September 21, 2014 by Sriram (a) Ram
What is CRO and why does a company needs to focus on it?Conversion is making your visitors perform an action which you want them to perform. Depending upon your purpose, the action can be anything, an online purchase, subscription, user enrollment, a download or just spending more time in your app.Monitoring the conversion figure, analyzing it and optimizing it to achie...
Study Finds 80 percent Of Mobile Content Reads Never Leave The Landing Page
Wednesday, April 9, 2014 by Richard Harris
Rumble, the smart mobile publishing platform, has announced the findings of its latest quarterly mobile study which identifies how users interact with content and how this affects their likelihood to share articles. This follows on from their first study, which showed that mobile readers have unique engagement habits when it comes to mobile content apps. This new stud...
SponsorPay Unveils AppTrailer™
Thursday, December 13, 2012 by Richard Harris
Advertising your mobile app through banners, interstitial's, or similar mechanisms might be a thing of the past. How about engaging users with a short video blip of your app in action?That is exactly what SponsorPay's new AppTrailer product lets you do.“Acquiring engaged users is priority number one for app developers and AppTrailer has proved to be very effective in th...
