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Developer news items we found relating to creative strategy

2 results

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Meta unveils holiday ecommerce playbook at Playa Vista Summit

Tuesday, October 28, 2025 by Brittany Hainzinger

Meta’s 2025 SMB Advertiser Summit in Playa Vista revealed a stark truth for ecommerce brands heading into Q4: creative diversification is no longer optional—it is survival. At the exclusive event, attended by Meta’s top agency partners and select DTC brands, the summit highlighted the importance of preparing campaigns strategically for the upcoming hol...

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A guide to ad retargeting responsibly

Tuesday, August 7, 2018 by Richard Harris

Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital. How does ad retargeting work? There are actually a few ...

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