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In-app-purchases-surged-on-Black-Friday-2024

In app purchases surged on Black Friday 2024


Wednesday, December 11, 2024 by

AppsFlyer has unveiled its Black Friday 2024 key insights, highlighting exceptional growth in consumer activity across shopping and e-commerce apps in the United States. The data reveals that Black Friday 2024 in-app purchases surged by 14% year-over-year (YoY) compared to Black Friday 2023. Purchases on Black Friday outpaced the average Friday in November 2024 by an im...

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