can you afford $247 million for user mobile acquisition

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Can You Afford $247 Million For User Mobile Acquisition

If you have the budget like Zynga, who reportedly spent $247 Million on their marketing and user acquisition efforts last year, great, all the power to you. But if you're like the rest of the 99% of developers out there, don't despair, there's more than one way to skin a cat when it comes to getting your app noticed and getting installs. But more on ...