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Fitness app installs up 67% since COVID-19
Thursday, August 20, 2020 by Brittany Hainzinger
As gyms and fitness studios closed during COVID-19 lockdowns, consumers have increasingly relied on health and fitness apps to help them stay healthy and maintain fitness routines from home. New data from app marketing platform Adjust shows that in addition to the New Year’s Resolution trend of increased installs in early January, COVID-19 lockdowns drew users to ...
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
Headway joins elite mobile ad fraud coalition CAAF
Thursday, February 15, 2018 by Richard Harris
Headway has announced its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). Headway’s dedication to stemming the tide of mobile ad fraud has earned them this position within the orginization.Coalition membership is exclusive to companies who have passed a rigorous vetting process and agree to follow a set of guidelines, including performance and la...