Apples profit continues to grow
Tuesday, May 23, 2023 by Richard Harris
According to Tradingplatforms.com, Apple has seen a remarkable profit of about $100 billion, 73% up from 2020 figures. The site’s financial analyst, Edith Reads, comments, "This is a testament to its innovation and technological advancements throughout this period. To attain these numbers, Apple has employed various strategies such as optimizing its product r...
NFT buyers motivated by long term profit
Wednesday, April 26, 2023 by Richard Harris
According to an analysis by BitcoinCasinos, 39% of NFT buyers are motivated by the long-term profit factor.
"It appears that NFT buyers are quite savvy when it comes to their investments, carefully factoring in not only the utility of a given collection but also its potential resale value. As such, many NFT holders have been able to take advantage of this emergi...
Crypto price crash wipes off billions of dollars in digital assets
Monday, November 28, 2022 by Freeman Lightner
The recent crypto price crash has wiped off billions of dollars in value of all digital assets, and non-fungible tokens are no exception. Over the past six months, the price of both NFT collections and NFT coins plunged, causing many NFT buyers to vanish from marketplaces. Still, the revenues of NFT marketplaces continued rising.
According to data presented by Crypto...
$3M in funding secured by W3 Storage Lab
Thursday, August 25, 2022 by Brittany Hainzinger
W3 Storage Lab has announced that it closed a pre-seed financing round of $3M. The round was co-led by Draper Dragon and OKX Blockdream Ventures with major participation from Lingfeng Capital and participation from other investors. Proceeds from the round will be used to grow its global team and fund operations.
W3 Storage Lab has co-developed a next-generation distr...
Celebrities promoting NFTS warned by TINA
Friday, August 19, 2022 by Brittany Hainzinger
An increasing number of celebrities are jumping on the NFT bandwagon, showcasing their digital assets on social media for the world to see. But are they just showing off or do they have a personal stake in the NFT and/or NFT company that they aren’t properly disclosing? Ad watchdog truthinadvertising.org (TINA.org) is seeking answers.
TINA.org has sent letters ...
NFT collection raises funds for environmental initiatives
Monday, April 18, 2022 by Brittany Hainzinger
The decline in marine biodiversity has propelled activists to seek new ways to shed light on such urgent issues. Ocean Collective, a global network of filmmakers will be collaborating with blockchain partner Polygon Studios and production company Eyeforce to launch digital artwork in the form of NFTs, which depicts animals from the IUCN Red List of Endangered Species. T...
NFT smart contract that pays NFT artists securely
Friday, February 25, 2022 by Freeman Lightner
Ethereum co-founder, Joseph Lubin’s blockchain incubator, ConsenSys Mesh has announced the NFT platform TreeTrunk.io at the celebrated ETH Denver developer conference. Launching in a beta release on the Polygon Mumbai testnet, TreeTrunk has introduced a new smart contract that, for the first time in the Ethereum ecosystem, collects and distributes royalty payments...
AI ML and IoT trends in 2022
Thursday, January 6, 2022 by Brittany Hainzinger
Rob Gibbon, Product Manager at Canonical, and Gabriel Aguiar Noury, Robotics Product Manager at Canonical, the publisher of Ubuntu discuss their predictions and AI/ML & IoT trends in 2022.
AI ML and IoT Prediction - Rob Gibbon:
Whilst the AI/ML adoption trend accelerates, shadow IT environments and ungoverned cloud run costs will increasingly become an unaccep...
Exclusive NFT issued from AMC Theatres and Wax
Thursday, December 9, 2021 by Richard Harris
AMC Theatres has announced that after the favorable public response to a movie-themed NFT offered a week ago exclusively to AMC ticket buyers, AMC will now offer a second NFT to all AMC Investor Connect members, to be delivered by the Worldwide Asset eXchange (WAX). The movie-themed NFT was the first-ever NFT issued in significant quantity by a theatrical exhibitor, and...
BEASY and RAG team up
Friday, November 12, 2021 by Christian Hargrave
Blockchain Made Easy, LLC (dba BEASY) and Recording Artist Guild (RAG.ORG) announced that RAG.ORG and Lookhu.com have signed a multi-year enterprise licensing agreement with BEASY to deliver the utility of blockchain to RAG's more than 20,000 members.
BEASY and RAG team up
"We've sought tirelessly to understand and deliver the bene...
Protecting source code
Wednesday, October 6, 2021 by Nigel Thorpe
Earlier this year, EA (Electronic Arts), reported a cyberattack and the theft of some 780GB of source code for games such as FIFA 21 and the proprietary Frostbite game engine used for many other high-profile games such as Battlefield. The threat actors responsible for the EA data breach put the stolen data up for sale on an underground hacking forum for $28 million, pro...
Extension marketplace for Agora lands
Monday, September 20, 2021 by Freeman Lightner
Agora, Inc., a platform for real-time engagement APIs, has announced its Extensions Marketplace at RTE2021, the company’s flagship conference and the world’s largest event exploring real-time engagement (RTE) technologies. The new marketplace features extensions from audio technology company Bose and a real-time content moderation solution from Hive.
Vanta launches Automated ISO 27001 Certification and HIPAA Compliance
Tuesday, July 13, 2021 by Brittany Hainzinger
Vanta announced public availability for two new certification standards that help secure the internet and protect consumer data. Vanta provides automated compliance audits and continuous security monitoring through a robust SaaS platform, enabling companies to achieve industry standardization in weeks instead of months.
The rise of data leaks and privacy concerns hav...
Why online selling models will be crucial in 2021
Saturday, January 9, 2021 by Christian Hargrave
In order to keep up with modern customer demands, manufacturers of complex goods need to get out of the dark ages by quickly digitalizing and moving to a customer-driven, online selling model.
Why online selling models will be crucial in 2021
Those who don't will be unable to survive this coming year let alone compete in the future. There is one critical lynch...
Report reveals one third users delete apps after getting locked out
Friday, November 20, 2020 by Brittany Hainzinger
ForgeRock announced the release of volume two of its global report, “The New Normal – Living Life Online.” The study polled 5,000 consumers throughout the U.S., U.K., Germany, Australia and Singapore to understand consumer preferences when it comes to online experiences, including how they log in and what app features they value most. The report a...
Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
HedgeTrade announces invitation-only beta
Thursday, December 19, 2019 by Christian Hargrave
HedgeTrade is happy to announce the launch of the HedgeTrade Invitation-Only Beta. The Beta gives the HedgeTrade community the chance to register on the functioning platform, begin sharing and buying cryptocurrency trading predictions (Blueprints) and earn HedgeTrade (HEDG) tokens.
HedgeTrade is a simple, engaging open market for trading insights that aligns th...
Decentralized technologies solve Illiquidity problems
Tuesday, December 17, 2019 by Richard Harris
Illiquidity is one of the major factors affecting global financial markets. Digitizing new assets and finding corresponding buyers and sellers is difficult and costly. Much has been said about the potential for decentralized technologies to solve these problems, but current offerings fundamentally lack the necessary performance guarantees, feature set, and architectural...
Don't sleep on AppAds txt implementation
Thursday, July 11, 2019 by Matt Barash
It took just 18 months for 77% of the top 5,000 global websites that sell programmatic ads to adopt the Authorized Digital Sellers method (ads.txt) – a file that lists which companies are permissioned to sell their digital inventory.
So when the IAB came out with the 1.0 version of app-ads.txt in mid-March, the question became, how long will adoption take? Afte...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Scaling apps against competition easier with new accelerator program
Tuesday, May 28, 2019 by Christian Hargrave
Bidalgo announced the launch of the Bidalgo Accelerator, designed to help marketers from small and mid-sized app developers combat all the major challenges faced when trying to scale their apps.
In today’s crowded mobile ecosystem, many app marketers find themselves up against the competition with significantly more resources with which to acquire new users. Th...
New crypto tool announced as blockchain makes a comeback
Monday, May 6, 2019 by Christian Hargrave
Pcore announced the launch of their Token Sale (PCC) as the Cryptocurrency and Blockchain markets rebound and investors prepare to re-enter the market. The Pcore discount invoicing platform is one-of-a-kind and based on Blockchain technology. The main difference between this invoicing system and others is that businesses using Pcore can accept more forms of payment and ...
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
The power of predictive marketing
Monday, November 19, 2018 by Almitra Karnik
Most digital marketers are well aware of the power of segmentation, and many marketing tools today offer the ability to group users into different buckets. While this has allowed us to more precisely target audiences, there is now emerging a new offshoot of segmentation technology that is going to deliver on the promise of this approach to an infinitely greater extent. ...
Mobile app advertising trends in 2018
Thursday, November 15, 2018 by Richard Harris
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...
Mobile app advertising poised for growth says Fyber
Tuesday, October 16, 2018 by Richard Harris
Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...
eBay developer APIs get udpated
Wednesday, August 15, 2018 by Christian Hargrave
eBay has announced in a post on the company's blog that new image recognition technology is now available for developers with their Search API in conjunction with a host of new API updates. The new RESTful API is open source that utilizes the Linux Foundation's OpenAPI specifications. In the blog post, eBay says that the new eBay API was developed "To furth...
New app helps you buy and sell powersports equipment
Tuesday, August 14, 2018 by Richard Harris
RumbleOn announced a new app for mobile on both iOS and Android, alongside a revitalized website experience. RumbleOn is transforming the way pre-owned powersports vehicles are bought and sold by providing users with an efficient, timely, transparent, and trustworthy acquisition and distribution experience.
The new RumbleOn website and mobile app include signifi...
Parallel ad bidding solution launches by PubNative
Friday, July 13, 2018 by Richard Harris
PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
Alarm launches home builder program for smart home IoT
Monday, June 25, 2018 by Christian Hargrave
Alarm.com announced a comprehensive home builder program that includes new hardware and service plans designed to facilitate partnerships between home builders and Alarm.com’s service provider partners. Home builders can deploy a full-range of Alarm.com’s smart home solutions in new communities and model homes while minimizing risks and costs by using the co...
Mobile advertising leads worldwide growth
Friday, May 25, 2018 by Richard Harris
Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...
New Blockchain API marketplace for devs
Friday, March 16, 2018 by Richard Harris
AIKON has unveiled a new protocol, the Open Rights Exchange (ORE) Protocol, that will enable a global API marketplace on the blockchain, creating a new “economic OS” for developers. Founded by serial entrepreneur and encryption software pioneer Stefan Roever, former political campaign manager and technology entrepreneur Marc Blinder, and seasoned global banking and Fint...
AI in the auto industry
Thursday, March 15, 2018 by Richard Harris
Many dealers are still attacking the challenge of customer retention and revenue generation through direct mail or maybe mass email campaigns; tactics they have been using for decades. By identifying lifecycle trigger points, the customer is provided with relevant offers and information, with the critical addition of persistent and individualized follow-up, for as long ...