being smart about competitor mobile ads could increase your ecpm

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Being smart about competitor mobile ads could increase your eCPM


Monday, January 9, 2017 by

You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake  -  the odds a...

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