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Developer news items we found relating to aso strategies

2 results

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Apple app store algorithm revealed

Monday, August 18, 2025 by Austin Harris

Under mounting regulatory pressure from the European Union’s Digital Markets Act (DMA), Apple Inc. has made a landmark move by publicly disclosing the internal workings of the App Store’s recommendation algorithm for the first time. The release of the new document, titled “Store Services Tiers,” is being hailed by industry observers as a major tu...

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App marketing for older apps

Wednesday, January 8, 2025 by Richard Harris

App Store Optimization (ASO) is a critical component of app marketing, particularly for older apps that need to regain or maintain market visibility. ASO is more than just keyword optimization; its a holistic approach. It involves multiple levers, including keyword, creative, and engagement optimizations. A comprehensive ASO strategy can significantly enhance an app'...

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