SKAdNetwork and Private Relay quasi-VPN
Thursday, June 30, 2022 by Nathan Darst
During Apple's Worldwide Developers Conference (WWDC) 2020 and 2021, Apple came out with major updates to privacy that impacted mobile marketers for years to come in the iOS space. It’s no surprise everyone was waiting with bated breath to see where Apple would take us with WWDC 2022 announcements around iOS 16. While there were certainly going to be some...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
Apple WWDC 2022 announcements
Thursday, June 9, 2022 by Freeman Lightner
"The release of iOS 16 promises the ability to customize the phone’s lock screen to an incredible degree, allowing users to change every aspect of the look of their screen. The new Live Activities feature also helps to avoid being bombarded with notifications.
Letting users have different lock screens for different purposes like work or personal is an inte...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
Fewer apps in Google Play Store than 4 years ago
Thursday, April 28, 2022 by Brittany Hainzinger
A TradingPlatforms.com analysis shows there are fewer applications in Google's Play Store today than four years ago. The site presented data showing that the store's app numbers had fallen by a million.
Data shows fewer apps in Google Play Store than 4 years ago
Google Play Store hosted 2,591,578 applications by March this year. This figure is a 28% drop f...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
Software developers in a post pandemic world
Friday, April 8, 2022 by Ryan Bromley
Covid-19 has changed so much about the world of business. Although society's increasing reliance on digital technology has been obvious for well over a decade, the pandemic has been a harsh test of which companies have been taking note.
Those that had their eyes on the ball were already starting to make the necessary changes. Others, who were more resistant to ch...
Top metaverse challenges
Thursday, April 7, 2022 by Richard Harris
A commissioned study that examines how developers feel about the current state and inevitable evolution of the metaverse from Agora, Inc. has landed.
The metaverse is an interactive space that combines real-life social interaction with extended reality (XR) and has been labeled as game-changing by many experts across a wide range of industries. For develope...
App deletion deadline from Apple
Tuesday, March 29, 2022 by Freeman Lightner
Transcend, the platform that allows users to encode privacy across a company's tech stack has released the results of its latest survey of technology decision-makers, which assessed their readiness for Apple's in-app deletion requirements for iOS apps that offer account creation. The findings show that 71 percent of companies surveyed are not fully prepared...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Metaverse video chat app from Bunch
Thursday, February 10, 2022 by Brittany Hainzinger
Since we started Bunch in late 2017, our vision has always been to build a real-time social network where people come together when they are physically apart and move from experience to experience. And, in our view, the most fun experience to share with friends, is to play games together!
Recapping the past few years
In the past few years, we have seen this v...
Cryptocurrency market report from HyperLinq
Wednesday, February 9, 2022 by Freeman Lightner
2021 will be remembered as the year cryptocurrencies went mainstream with major companies, celebrities, and even nations getting onboard. What’s on the horizon for the coming year?
Cryptocurrency trading platform HyperLinq published its annual Cryptocurrency 2021 Market Overview in conjunction with Benzinga, FTX Cryptocurrency Derivatives Exchange, and Bybit.
VMware Tanzu Application Transformer launches
Friday, February 4, 2022 by Brittany Hainzinger
VMware has announced the general availability of an Application Transformer for VMware Tanzu. Application Transformer for Tanzu is a tool that aids in the discovery, analysis, and containerization of legacy applications thus helping customers to simplify and accelerate their app modernization journey by targeting their re-platforming strategy on the well-known "5...
Mobile market 2021 highlights
Thursday, February 3, 2022 by Freeman Lightner
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
Apple lacks Metaverse focus
Thursday, February 3, 2022 by Brittany Hainzinger
Apple’s lack of metaverse focus should not be confused for ignorance, as the company focuses on what it does best, says GlobalData
Following today’s news on Apple’s Q1 2022 earnings results, Emilio Campa, Associate Analyst in the Thematic Team at GlobalData, a leading data and analytics company, offers his view:
“Apple has an uncanny a...
App price and tax changes from Apple
Thursday, January 20, 2022 by Richard Harris
Apple has announced new price and tax changes for purchases and apps.
According to Apple, "When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds."
In-App Purchase and App price and tax and changes
"In the next few days, prices of apps and in-app purchases (e...
No code mobile app developer lands from Pocketfied
Thursday, January 20, 2022 by Richard Harris
Welcome to the seamless new world of mobile app development. Pocketfied is live, offering no-code mobile app development in record time, just one day.
Pocketfied is not a standard mobile app builder. It creates your app quickly with a flawless design and offers full integration with Shopify’s online stores and it handles AppStore and Google Play registrati...
Marketing and tech trends in 2022
Wednesday, January 5, 2022 by Freeman Lightner
Assaf Baciu, Chief Operating Officer, and Lisa Spira, Head of Content Intelligence, from Persado talk about marketing/tech trends and predictions for 2022.
Assaf Baciu, Co-Founder and Chief Operating Officer says:
Changing privacy laws will accelerate marketing innovation and out-of-the-box thinking:
The proliferation of privacy laws is thrusting brands into un...
App store predictions for 2022
Wednesday, January 5, 2022 by Brittany Hainzinger
Barnabas Birmacher, CEO of Bitrise, and Jason Beres, SVP of Developer Tools at Infragistics share their 2022 predictions and trends to look out for with No-code/low-code tools and alternative app stores.
App Store Predictions for 2022
Barnabas Birmacher, CEO of Bitrise:
Super apps will appear in the West. Achieving success in the App Stores has become...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Moonwalk NFT Utility Wallet launches
Tuesday, December 7, 2021 by Richard Harris
Moonwalk has announced the official unveiling of the Moonwalk-branded NFT Utility Wallet, a no-code solution for brands, gaming companies, and creators looking to create NFT communities and deploy NFT-powered unlocks and gamification. Available for desktop, mobile web, chrome extension and API deployment, Moonwalk’s unique NFT Utility Wallet acts as a ho...
Apple submissions will be accepted during the holidays
Thursday, November 11, 2021 by Brittany Hainzinger
This Holiday Season Apple plans to accept submissions to the App Store, but you might want to submit them early due to longer processing times. Get prepared for the busiest season for the App Store by updating your apps and getting your submissions in before the high volume starts.
Apple submissions will be accepted during the holidays
According to Apple, &q...
Who will own the Metaverse and why
Tuesday, November 9, 2021 by Christian Hargrave
The Augmented World Expo moves back to in-person and VRdirect is looking forward to connecting with many of the movers and shakers of the VR/AR industry this week.
For those there, or even those of you who aren’t, here’s why VRdirect should be on your radar screen.
Who will own the Metaverse and why
1) Facebook’s Meta, Microsoft, and Apple. Th...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Huawei and Bitrise partner to enable App Developers
Friday, November 5, 2021 by Freeman Lightner
Bitrise, the Mobile DevOps company that organizations use to get mobile apps to market faster, has announced its work with Huawei. The global smart device provider has tapped Bitrise as part of its mission to attract the world’s best mobile apps into its 530M+ user AppGallery, in turn enabling app creators to more easily enter the restrictive Chinese market.
iOS 15 benchmark updates from AppsFlyer
Monday, November 1, 2021 by Brittany Hainzinger
AppsFlyer is back with an updated data set for iOS14+ Benchmarks.
iOS 15 adoption hits 30% after 5 weeks since the release
The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame.
iOS Shopping app...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
wasmCloud platform updates
Wednesday, October 6, 2021 by Brittany Hainzinger
WebAssembly pioneer Cosmonic has announced the 0.50 release of wasmCloud. The distributed application framework and Cloud Native Computing Foundation (CNCF) Sandbox project was created for building universally portable cloud-native applications with WebAssembly that can plug into multi-cloud, multi-edge, and now far-edge environments directly inside the browser.
Lawsuit from US developers sways Apple
Friday, August 27, 2021 by Richard Harris
Apple has announced a number of changes coming to the App Store that, pending court approval, will resolve a class-action suit from US developers. The terms of the agreement will help make the App Store an even better business opportunity for developers while maintaining the safe and trusted marketplace users love. Apple appreciates the developer feedback and ideas that...
How to get app reviews the right way
Monday, August 23, 2021 by Justin Welter
You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why?
As Apple has ...
2021 smartphone sales might surprise you in Europe
Wednesday, August 11, 2021 by Brittany Hainzinger
The stranglehold of smartphone giants Apple and Samsung on the European market seems to finally be loosening as other competitors gain a larger piece of the smartphone pie in Europe.
2021 smartphone sales might surprise you
According to data presented by TradingPlatforms.com, as of Q2 2021, Xiami now has a 24% share of European smartphone sales compared to just 4%...
The impact of iOS14 on digital advertising
Tuesday, July 6, 2021 by Freeman Lightner
The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app).
We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
Automate native app testing with Applitools new test cloud
Tuesday, June 29, 2021 by Richard Harris
Applitools announced the most revolutionary advancement in automated testing for native mobile apps in over a decade at Future of Testing: Mobile event. Applitools previewed its Ultrafast Test Cloud for Native Mobile, which provides the ability to run functional and visual tests faster, more reliably, and more securely via its unique Visual AI powered Ultrafast Test Clo...