appboy launches conversion tracking to measure and improve app marketing

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Appboy Launches Conversion Tracking to Measure and Improve App Marketing

Friday, January 23, 2015 by Richard Harris

Appboy, which offers a marketing automation platform for app publishers, has recently launched conversion tracking, providing the opportunity to access a more comprehensive view of campaign effectiveness. Conversion tracking provides the ability to set custom campaign goals and monitor the actions users take after receiving a message. The AppBoy platform provide to...

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