app publishers need to consider re engagement marketing for inactive users

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App Publishers Need to Consider Re engagement Marketing for Inactive Users

Monday, May 4, 2015 by Stuart Parkerson

What is “App-Nesia’? If you’re an app publisher you probably are feeling the affects of App-Nesia right now as many of the users who downloaded your app have forgotten about it. There can be any number of causes, however these people originally downloaded your app for a reason, and you should consider retargeting them to re-engage them with your brand.Google and Ipsos r...

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