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Developer news items we found relating to app moneitization
Artisan Adds Push Notifications with Embedded Support for Message Testing, Optimization, and Personalization
Tuesday, June 17, 2014 by Stuart Parkerson
Artisan has announced the addition of push notifications with embedded support for message testing, optimization, and personalization as part of its Mobile Experience Management (MEM) platform. Artisan's push notification capabilities use the analytics captured in its MEM platform so developers can deliver different messages to different mobile app user s...
Parallel 6 Integrates beacons Into It's Captive Reach Platform
Wednesday, April 9, 2014 by Richard Harris
Parallel 6 has integrated beacon technology into its Captive Reach platform providing consumer insights and analytics, while allowing marketers to utilize the back end administrative technology.The addition of beacon technology will serves as an extension to Captive Reach’s current module, geolocation. While geolocation has the capabilities to track users when they...