app marketing 2019

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Developer news items we found relating to app marketing 2019

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Why you are losing app customers

Wednesday, November 6, 2019 by Freeman Lightner

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...

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