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Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
Cross channel game advertising and the holistic approach
Thursday, December 1, 2016 by Richard Harris
Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...
Newzoo offers insight into the app market with new survey report
Wednesday, October 5, 2016 by Richard Harris
Global market intelligence firm Newzoo has announced the release of its first Global Mobile Market Report, a unique publication on the global mobile ecosystem, including global app revenues and forecasts, device brand market share, smartphone penetration, and consumer profiling.
According to the report, global app revenues will reach $44.8 billion in 2016...
A Peek Inside Ireland's Largest Games Developer, DIGIT Game Studios
Friday, September 30, 2016 by Richard Harris
DIGIT started in 2012 and based it in Dublin, Ireland. Not the usual gaming capital, however it's had a great impact on the company today. Their focus is on building strategy games for mobile and browser. They spent the first couple of years of the company's life focused on the underlying technology and believe they are probably the most advanced GaaS (Games as a Servic...
President of 360 Games Alex Xu Discusses Chinese Game Publishing Opportunities
Wednesday, June 15, 2016 by Richard Harris
To learn more about the growing Chinese gaming market and the opportunity China presents for game developers, we spoke with Alex Xu is president of 360 Games. The company is a leading Chinese game platform and publisher which recently released initiatives to attract global game developers to China, including the formation of the SUPER360° Strategy, a mobile ad revenue r...
