ai marketing automation from act on data lake

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AI marketing automation from Act On Data Lake

Thursday, February 1, 2024 by Brittany Hainzinger

Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution. As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...

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