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Developer news items we found relating to agency trading desks
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Crosswise Launches New Cross Device Mobile and Desktop Identification Data Solution
Tuesday, July 29, 2014 by Stuart Parkerson
Crosswise is launching a new cross-device identification service, a solution that provides a “data only” service that is completely neutral, free of media bias, and validated for accuracy by a quality score.The company, whose service enables tying specific users to all of their devices, will make this data available to all types of ad tech companies including devel...
Jumptap Launches Unified Audience Exchange
Thursday, July 25, 2013 by Stuart Parkerson
Jumptap has announced the launch of its Unified Audience Exchange to enable online buyers including Demand-Side Platforms (DSPs), agency trading desks and remarketers, to extend their display buying strategies and budgets to mobile in real-time.
The new service allows online buyers to launch their display budgets to mobile in a programmatic environment matching their o...
