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Mobile gaming ad platform AdInMo expands product team

Monday, October 23, 2023 by Richard Harris

AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise. The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...

Uptodown: An alternative to Google Play

Wednesday, June 2, 2021 by Richard Harris

The Uptodown app market has more than 130 million active users per month, and more than 450 monthly downloads of their more than 4 million APKs available. The company operates worldwide and it is localized to 15 different languages. The Spanish-based company was born in 2020 in Málaga and founded as a University Project in 2002. Recently we intervi...

App tracking transparency and your API calls

Thursday, March 18, 2021 by Richard Harris

Apple’s new App Tracking Transparency feature is billed as a win for consumer data rights, with Apple vying for leadership as a global defender of privacy. But regardless of whether it’s good for you or not, the move has the potential to seriously disrupt apps and APIs that depend on the Identifier for Advertisers or IDFA. What’s more, even if an app d...

Denuvo has joined the PlayStation 5 Tools and Middleware program

Wednesday, March 10, 2021 by Brittany Hainzinger

As security and innovation collide, Denuvo by Irdeto announces it has joined the exclusive PlayStation®5 Tools and Middleware program. Denuvo offers its Anti-Cheat solution through this program to publishers and developers whose games are available on PlayStation®5. Denuvo is at the forefront of games security with over 2 billion unique game installs pro...

Unity asset store gets new AdInMo SDK

Thursday, March 4, 2021 by Brittany Hainzinger

AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services. Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...