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Developer news items we found relating to ad campaign optimization
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Apple Ads Search Results Benchmarks Report 2025
Friday, May 30, 2025 by Richard Harris
SplitMetrics’ 2025 Apple Ads Search Results Benchmarks Report, covering performance data from January to December 2024, offers a deep analytical dive into how search results campaigns fared across categories, regions, and timeframes. SplitMetrics, a global software company and certified Apple Ads Partner, used data from its Acquire platform to compile this extensi...
Interactive voice AI technology lands from Instreamatic
Wednesday, September 18, 2019 by Richard Harris
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...