Your app is your greatest brand ambassador

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Your App is Your Greatest Brand Ambassador

Saturday, March 19, 2016 by Christopher P. Willis

As the mobile experience rapidly evolves, brands are folding apps into broader digital strategies including the web, in-car experiences, TVs and wearables. Companies that want to compete in this new "digital experience" paradigm are creating omni-channel strategies that manage customer expectations and create user experiences that reflect their brand. Mistakes at a...

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