Your App is Your Greatest Brand Ambassador

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Your App is Your Greatest Brand Ambassador


Saturday, March 19, 2016 by

As the mobile experience rapidly evolves, brands are folding apps into broader digital strategies including the web, in-car experiences, TVs and wearables. Companies that want to compete in this new "digital experience" paradigm are creating omni-channel strategies that manage customer expectations and create user experiences that reflect their brand. Mistakes at a...