The impact of ios14 on digital advertising

The impact of ios14 on digital advertising news search results

Developer news items we found relating to The impact of ios14 on digital advertising

1 results

---

The impact of iOS14 on digital advertising

Tuesday, July 6, 2021 by Freeman Lightner

The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app). We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...

---