Shopping apps that target women will see better profits says new report

Shopping apps that target women will see better profits says new report news search results

Developer news items we found relating to Shopping apps that target women will see better profits says new report

Shopping apps that target women will see better profits says new report

Liftoff has released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report highlights gender differences in mobile shopping and gaming in-app purchase behavior, plus other general findings such as seasonality trends. The major takeaway from the data in Liftoff’s App Engagement Ind...