Mobile app direct selling advertisements is finally opening up

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Mobile app direct selling advertisements is finally opening up

Monday, February 1, 2021 by Todd Wooten

Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...

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