Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage

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Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage

Wednesday, September 24, 2014 by Stuart Parkerson

Millennial Media has announced is acquiring Nexage. Based in Boston, privately held Nexage is a provider of Real-Time-Bidding (RTB) technology for mobile ads. Millennial Media says that Nexage will bolster the company’s services in three areas.Increasing yield for developers via expertise and scaleNexage’s offerings will complement Millennial Media’s demand from ag...

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