Local Advertising Changes Could Provide Boon for App Publishers

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Local Advertising Changes Could Provide Boon for App Publishers

Tuesday, June 16, 2015 by Richard Harris

Very few app publishers have the opportunity to take advantage of local advertising revenues. Part of the problem has been the ability for smaller local advertisers to tap into the reach of the plethora of apps that serve in-app advertising.While well known publishers like Pandora and Zinga have made some inroads into tapping into the local advertising market, it’s been...

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