How event automation is helping equip marketers to convert

How event automation is helping equip marketers to convert news search results

Developer news items we found relating to How event automation is helping equip marketers to convert

How event automation is helping equip marketers to convert

A new survey from Certain, a provider of enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 m...