Help for app marketers during the coming holiday rush in the app store

Help for app marketers during the coming holiday rush in the app store news search results

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Help for app marketers during the coming holiday rush in the app store

AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...