Creating a Rich Second Screen Experience

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Creating a Rich Second Screen Experience


Saturday, July 19, 2014 by

We've reached the point with “second screen” viewing where the term itself may even be outdated. Most U.S. consumers today use a mobile device while simultaneously watching television – only 12 percent of tablet users and 14 percent of smartphone users are the exception, according to Nielsen.  Is it time to just accept that there's no longer anything "secondar...

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