Appboy Study Finds Android Apps Have Higher Retention Rates than iOS Apps

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Appboy Study Finds Android Apps Have Higher Retention Rates than iOS Apps

Friday, May 20, 2016 by Richard Harris

Appboy has released its latest data report, Spring 2016 Mobile Customer Retention,covering user retention rates by day (also known as Day N, N-Day, or classic retention numbers). The report offers a comprehensive examination of mobile app retention, analyzing data from more than 300 apps globally and over 300 million user profiles to provide detailed day by day retentio...

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