AOL says you need to diversify your ad strategy

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AOL says you need to diversify your ad strategy

Monday, May 22, 2017 by Patrick McCormack

For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...

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