8 critical analytic metrics for measuring mobile app user engagement

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8 Critical Analytic Metrics for Measuring Mobile App User Engagement

Monday, June 9, 2014 by Stuart Parkerson

Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for trackin...

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