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Tapstream Offers Deferred Deep Links to Enhance App User Acquisition

Monday, January 27, 2014 by Richard Harris

Tapstream is working to help developers with what it calls a “big blind spot” when it comes to user acquisition - no ability to do intent-based advertising across the ecosystem. Every user acquired is treated the same way once they launch the app for the first time, regardless of the ad or the creative they tapped on.Solving the ProblemMobile deep links come close ...

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