One of the challenges associated with smartphones is how to provide meaningful content for that small screen. It is a challenge that you’ll have to become adept at because smart phones are now the top devices used for online content.
With the significant cost of launching an app on multiple operating systems (iOS, Android, Windows, etc), the allure of creating a responsive website for mobile devices and stopping there can be persuasive. However not going native may cost you big in the long run.
My personal thoughts are that you have to have both. That’s just me and I’m not in charge of your budget, however in today’s mobile climate, you have no choice but to first make your website mobile friendly. And as any web developer can tell you, that in itself is no easy task. Taking your traditional website that is packed with all that critical information, then squeezing into a mobile version is no picnic.
As for native apps, you gain a whole different level of engagement with your customers as you use the full capability of the device running the app, which is just not doable with a responsive website. So I think that you need that option as well.
Read more: http://www.phunware.com/content/infographic-respon...
Every situation is different (such as yours) and Phunware has put together a well thought out infographic that examines the responsive web vs. native app question. And you may be surprised at the recommendations that are found at the end of the infographic. You can view the full infographic here
Explaining the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.
Usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.
Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.
How to create a profitable, sustainable business developing and marketing mobile apps.