MobPartner's New MobRetail Tracking Platform Utilizes Beacon Technology to Measure App Engagement

MobPartner has released its new MobRetail Tracking Platform which uses beacon technology which provides the ability to measure how the use of mobile influences in-store traffic and sales. In-store beacon technologies enable retailers to create micro-locational marketing and promotional campaigns, even down to specific parts of a store such as an aisle.

The MobRetail platform will provide granular levels of insight into the customer journey from mobile to a physical store. This allows retailers to deliver targeted loyalty campaigns, which will not just attract traffic in-store but also optimize existing mobile acquisition campaigns.

MobRetail’s tracking technology monitors a mobile user’s actions and purchases via a BLE beacon in-store and matches this to their home and on-the-go activity. The MobRetail reporting tool then analyzes the data, providing retailers with real-time ROI impact. Retailers can monitor key metrics such as ‘Mobile Store Visit and Purchase’, ‘In-Store Visit’ and ‘Total Amount Purchased’ to determine the LTV (lifetime value) of their mobile users for optimizing acquisition campaigns and finding engagement opportunities.

MobPartner has conducted research into consumer attitudes to mCommerce which showed a clear and complex relationship between consumer shopping habits both online and offline. It revealed 92% of customers research online before buying in a store, while more than 70% of consumers ‘showroom’ on their mobiles while they are in-store.

MobRetail Tracking is now available to app developers via the installation of an SDK that enables in-store beacon transmitters to communicate with an app. MobRetail is compatible with iPhone 4S / 5 / 5S / 5C, iPad Mini, iPad 3rd / 4th generation and all Android device running Android 4.3 +.