3/18/2014 6:43:25 AM
Kontagent and PlayHaven Are No More: Merger is Now Named “Upsight” Offering Analytics and Marketing for App Developers
App Developer Magazine

Kontagent and PlayHaven Are No More: Merger is Now Named “Upsight” Offering Analytics and Marketing for App Developers

Richard Harris Richard Harris in Marketing & Promotion Tuesday, March 18, 2014

The merger between Kontagent and PlayHaven is now officially complete with the two combined companies rebranding under the name Upsight. The new company is offering an analytics and marketing platform for app developers with an integrated product including one dashboard and one SDK with a number of new features. 

According to a reelase, “Kontagent and PlayHaven merged with the shared mission to transform the world’s data into valuable action. Since the merger, adoption of the platform has skyrocketed – with daily signups doubling. Upsight is now one of the largest data storage platforms in mobile – tracking 500+ billion events every month, up 26 percent in two months, and covering 650+ million monthly active users, up 62.5 percent following the merger.”

The new company offers the following:

Analytics: comprehensive tools to understand the lifetime value of users- providing deep insight into the performance of an app and user acquisition, retention, engagement and monetization efforts.

Decisions: trained data and marketing experts help define business goals, develop and monitor key performance indicators, and create impactful campaigns that deliver results.

Marketing: in- and out-of-app marketing tools to acquire high quality users, develop targeted retention and engagement campaigns, and grow revenue by promoting virtual goods and displaying ads.

New services as a result of the merger include:

Free Enterprise-Grade Mobile Analytics: Upsight offers unlimited access to core acquisition, engagement and revenue metrics, as well as drag and drop funnel analysis to help developers optimize app performance.

One SDK, One Dashboard: With one seamless dashboard experience and one single SDK, app developers can manage all their data, generate insights and market to their users with one solution.

Data Mine and Push: The combination of DataMine and Push Notifications gives developers the power to find their most valuable users and send Push Notifications to that target segment.

In addition to its analytics and marketing platform, Upsight will continue to serve as the primary distribution channel for ads from the PlayHaven ad network. So advertisers will purchase from Playhaven and developers wanting to generate revenue from ads can work with Upsight.

Read more: http://www.upsight.com/blog/

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