4/19/2014 6:50:48 PM
Find Out Which Funding Option is Right for Your App Business
App Developer Magazine

Find Out Which Funding Option is Right for Your App Business

Stuart Parkerson Stuart Parkerson in Monetize Saturday, April 19, 2014

Software, technology and knowledge-based companies, including app centric businesses, pose a unique challenge when the owners are considering funding to fuel their growth. These companies exist in high-growth, high-margin markets and traditional financing options don’t always provide a good fit or are may not even be available.

However, the reality is that to grow a business it takes money, especially at critical junctures in the growth cycle where additional resources are needed for staff, marketing, and a number of other scenarios.

And while there are a number of funding options, many of those may not be realistic for your business. However, you need to be able to analyze and understand all of your options, to so that your efforts to obtain funding are not wasted.

If you want to learn more about your options, Lighter Capital is hosting a webinar on Tuesday April 29, 2014 at 10am PDT / 1pm EDT.

The interactive webinar will provide an overview of a number of funding options (including bootstrapping, angels, venture capital, revenue-based finance, friends & family, banks, lines of credit, debt available) and the ramifications of each. 

The webinar will also provide answers to questions including what's the right funding option for your company now. And what options might be a good fit in the future? You’ll learn which funding options best suit which stage of the business growth cycle - from startup through the $10M revenue milestone. Lighter will discuss each option's pros, cons and costs and what to consider when evaluating their fit with your business.

The presentation portion of the webinar will last around 45 minutes and then there will be plenty of time for questions or comments.

And who is Lighter Capital? They are a provider of revenue-based financing, an alternative to banks, angel investors and VCs. Their revenue-based financing option, as opposed to traditional loans and equity investments, offers flexible payments based on a company’s revenue, with no personal guarantees and no board seats or dilution. 

The company lends from $50,000 to $1 million per company and can make multiple loans as a company continues to grow. And they offer a quick turn around with a goal of getting companies funded in a month so the money is available when needed to help run the business.

Read more: http://info.lightercapital.com/acton/fs/blocks/sho...

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