Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to in-app programmatic advertising

Marketing & Promotion

How to attract more premium brands to in-app programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Kx technology to power anti-fraud platform from Machine Advertising
Kx technology to power anti-fraud platform from Machine Advertising Monday, June 24, 2019


Alpha TransForm cuts build time for offline-capable mobile apps
Alpha TransForm cuts build time for offline-capable mobile apps Monday, June 24, 2019


ChirpGPS-SiteWide

Postman funding series B reaches $50M
Postman funding series B reaches $50M Monday, June 24, 2019


Microsoft Azure Sphere certified processor coming in 2020
Microsoft Azure Sphere certified processor coming in 2020 Friday, June 21, 2019


Cloud-native applications get help from TIBCO updates
Cloud-native applications get help from TIBCO updates Friday, June 21, 2019


Kintone's redesigned mobile app
Kintone's redesigned mobile app Friday, June 21, 2019


AI-Powered protection for APIs
AI-Powered protection for APIs Thursday, June 20, 2019


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