Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to inapp programmatic advertising

Marketing & Promotion

How to attract more premium brands to inapp programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Nuggets in the top identity leaders list 2019
Nuggets in the top identity leaders list 2019 Thursday, December 5, 2019




Syncfusion introduces new flutter widgets
Syncfusion introduces new flutter widgets Thursday, December 5, 2019


Ad monetization app launches from ironSource
Ad monetization app launches from ironSource Wednesday, December 4, 2019


Improving software quality through Anaxi
Improving software quality through Anaxi Monday, December 2, 2019


The Senate Resolution to fix app ratings
The Senate Resolution to fix app ratings Monday, December 2, 2019


$100M open source fund via Codefresh launches
$100M open source fund via Codefresh launches Monday, December 2, 2019


Threat of quantum computing hackathon to award $100,000
Threat of quantum computing hackathon to award $100,000 Monday, November 25, 2019


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App Developer Magazine October-2019 for Apple and Android mobile app developers