Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to inapp programmatic advertising

Marketing & Promotion

How to attract more premium brands to inapp programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


AudioMob runs competition for aspiring games developers and students
AudioMob runs competition for aspiring games developers and students Friday, September 18, 2020


HackNotice announces threat intelligence platform
HackNotice announces threat intelligence platform Friday, September 18, 2020


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Brands and anti-racism movements
Brands and anti-racism movements Monday, September 14, 2020


62 percent of IT practitioners work 10 hours more a week since COVID19
62 percent of IT practitioners work 10 hours more a week since COVID19 Monday, September 14, 2020


How Apple policy changes may impact game applications
How Apple policy changes may impact game applications Monday, September 14, 2020


Photogrammetry set-up in a bid to deliver detailed replicas of people
Photogrammetry set-up in a bid to deliver detailed replicas of people Thursday, September 10, 2020


MemSQL scalable database now available through red hat marketplace
MemSQL scalable database now available through red hat marketplace Thursday, September 10, 2020


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