Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to inapp programmatic advertising

Marketing & Promotion

How to attract more premium brands to inapp programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Atari partners with Robot Cache
Atari partners with Robot Cache Wednesday, June 24, 2020


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Businesses and end users experiencing app fatigue
Businesses and end users experiencing app fatigue Thursday, June 18, 2020


PubMatic has announced OpenWrap OTT
PubMatic has announced OpenWrap OTT Tuesday, June 16, 2020


Applitools ultrafast cross browser testing hackathon
Applitools ultrafast cross browser testing hackathon Wednesday, May 27, 2020


The agents of transformation COVID-19 edition from AppDynamics
The agents of transformation COVID-19 edition from AppDynamics Wednesday, May 27, 2020


Developer Hub announced by Fastly
Developer Hub announced by Fastly Tuesday, May 19, 2020


Resilience Grant announced by App Samurai
Resilience Grant announced by App Samurai Tuesday, May 12, 2020


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App Developer Magazine February-2020 for Apple and Android mobile app developers
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