Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to inapp programmatic advertising

Marketing & Promotion

How to attract more premium brands to inapp programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


CI and CD Can Make the Difference for Your Business
CI and CD Can Make the Difference for Your Business Thursday, November 19, 2020


Software Delivery Management Changing the Game for CI CD and DevOps
Software Delivery Management Changing the Game for CI CD and DevOps Thursday, November 12, 2020


Plectica LLC launches VideoKit for developers
Plectica LLC launches VideoKit for developers Wednesday, November 11, 2020




Embrace Dont Replace Enterprise DevOps Realities
Embrace Dont Replace Enterprise DevOps Realities Friday, November 6, 2020


Applitools integrates with GitHub Actions and Microsoft Visual Studio
Applitools integrates with GitHub Actions and Microsoft Visual Studio Tuesday, October 27, 2020


5 mistakes businesses make in application development
5 mistakes businesses make in application development Friday, October 23, 2020


Is Your Enterprise CI CD Solution Up to Snuff
Is Your Enterprise CI CD Solution Up to Snuff Thursday, October 22, 2020


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App Developer Magazine November-2020 for Apple and Android mobile app developers