Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to inapp programmatic advertising

Marketing & Promotion

How to attract more premium brands to inapp programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Global gaming revenue to cross $200B
Global gaming revenue to cross $200B Friday, May 27, 2022


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Will The Metaverse bubble will burst
Will The Metaverse bubble will burst Monday, May 9, 2022


Kingdom Guard from tap4fun launches
Kingdom Guard from tap4fun launches Monday, May 9, 2022


Building AI virtual characters just got easier
Building AI virtual characters just got easier Friday, May 6, 2022


NFT partnership to create fashion pieces
NFT partnership to create fashion pieces Friday, May 6, 2022


JSON form widget lands from Appsmith
JSON form widget lands from Appsmith Monday, May 2, 2022


3D geolocation capabilities for Widow Games apps
3D geolocation capabilities for Widow Games apps Thursday, April 28, 2022


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