Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to in-app programmatic advertising

Marketing & Promotion

How to attract more premium brands to in-app programmatic advertising


  • Thursday, October 06, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories

Magento Progressive Web Applications (PWA) Studio marches in
Magento Progressive Web Applications (PWA) Studio marches in Wednesday, April 25, 2018


npm@6 package manager brings new security features
npm@6 package manager brings new security features Wednesday, April 25, 2018


Postman sitewide proC

Applitools raises $31M to advance visual AI
Applitools raises $31M to advance visual AI Tuesday, April 24, 2018


How Blockchain is making an impact in healthcare
How Blockchain is making an impact in healthcare Monday, April 23, 2018


Coinsource attempts to stop Bitcoin fraud
Coinsource attempts to stop Bitcoin fraud Monday, April 23, 2018


Stay Updated

Sign up for our newsletter for the headlines delivered to you

SuccessFull SignUp

App Developer Magazine April-2018 for Apple and Android mobile app developers