Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to inapp programmatic advertising

Marketing & Promotion

How to attract more premium brands to inapp programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Hybrid cloud services general availability announced by IBM
Hybrid cloud services general availability announced by IBM Tuesday, March 2, 2021




Low power cellular IoT chipset launched by Sony
Low power cellular IoT chipset launched by Sony Thursday, February 25, 2021


CircleCI brings privacy enhancements for teams across the enterprise
CircleCI brings privacy enhancements for teams across the enterprise Monday, February 22, 2021


Applitools Visual AI enables Thunderhead to deliver flawless UX faster
Applitools Visual AI enables Thunderhead to deliver flawless UX faster Monday, February 22, 2021


LinearB and Clubhouse partner to help software project delivery
LinearB and Clubhouse partner to help software project delivery Tuesday, February 16, 2021


Bitcoin reaches new highs in first part of 2021
Bitcoin reaches new highs in first part of 2021 Monday, February 15, 2021


Gaming is a full time job study shows
Gaming is a full time job study shows Monday, February 15, 2021


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