Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to in-app programmatic advertising

Marketing & Promotion

How to attract more premium brands to in-app programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


UK parliamentary report says Facebook should be regulated
UK parliamentary report says Facebook should be regulated Monday, February 18, 2019


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Red Hat launches a unified integration platform for cloud-native apps
Red Hat launches a unified integration platform for cloud-native apps Monday, February 18, 2019


Marketing experts say data analytics was a good bet
Marketing experts say data analytics was a good bet Friday, February 15, 2019


American dating app registrations drop almost 500 percent
American dating app registrations drop almost 500 percent Friday, February 15, 2019


Snowflake bursting at the seams as Netflix hops on
Snowflake bursting at the seams as Netflix hops on Thursday, February 14, 2019


Mesh networking security from NeuVector at IBM Think 2019
Mesh networking security from NeuVector at IBM Think 2019 Thursday, February 14, 2019


Teaching women in developing countries to build apps
Teaching women in developing countries to build apps Thursday, February 14, 2019


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App Developer Magazine February-2019 for Apple and Android mobile app developers
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