Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to inapp programmatic advertising

Marketing & Promotion

How to attract more premium brands to inapp programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Many expect Facebook to fail as they shift toward Metaverse
Many expect Facebook to fail as they shift toward Metaverse Thursday, March 9, 2023




OpenCP extension launched from Civo
OpenCP extension launched from Civo Monday, February 27, 2023


AI storytelling tool Tome reaches 1M users
AI storytelling tool Tome reaches 1M users Monday, February 27, 2023


Apps Americans trust the least
Apps Americans trust the least Thursday, February 23, 2023


Huawei and Samsung see drop in market shares
Huawei and Samsung see drop in market shares Tuesday, February 21, 2023


Tight labor markets will remain in 2023
Tight labor markets will remain in 2023 Tuesday, January 31, 2023


IoB to improve product and service personalization
IoB to improve product and service personalization Tuesday, January 31, 2023


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