Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to in-app programmatic advertising

Marketing & Promotion

How to attract more premium brands to in-app programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...



Featured Stories

Mobile blockchain SDK helps devs integrate the new tech
Mobile blockchain SDK helps devs integrate the new tech Monday, July 16, 2018


Euro Truck Driver 2018 drops for Android
Euro Truck Driver 2018 drops for Android Friday, July 13, 2018


Parallel ad bidding solution launches by PubNative
Parallel ad bidding solution launches by PubNative Friday, July 13, 2018


Detect eavesdropping in your mobile app with TrustKit
Detect eavesdropping in your mobile app with TrustKit Wednesday, July 11, 2018


ATT Acumos SiteWide

IBM first to certify Java EE 8 compatibility
IBM first to certify Java EE 8 compatibility Tuesday, July 10, 2018


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