Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to in-app programmatic advertising

Marketing & Promotion

How to attract more premium brands to in-app programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Tech program for teenage girls in the UK gets help from Sony
Tech program for teenage girls in the UK gets help from Sony Tuesday, October 15, 2019


Machine learning platform for edge devices emerges
Machine learning platform for edge devices emerges Tuesday, October 15, 2019


ChirpGPS-SiteWide

ABBYY enhances machine learning technology
ABBYY enhances machine learning technology Monday, October 14, 2019


MEGAFANS new advertising strategy
MEGAFANS new advertising strategy Monday, October 14, 2019


App by Appix engages audiences
App by Appix engages audiences Monday, October 14, 2019


TomTom Map Styler announced
TomTom Map Styler announced Wednesday, October 9, 2019


Get the 2019 State of Automated Visual Testing Report
Get the 2019 State of Automated Visual Testing Report Wednesday, October 9, 2019


Stay Updated

Sign up for our newsletter for the headlines delivered to you

SuccessFull SignUp

App Developer Magazine October-2019 for Apple and Android mobile app developers
ChirpGPS-SiteWide