Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to in-app programmatic advertising

Marketing & Promotion

How to attract more premium brands to in-app programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Javascript programming model for apps announced by Salesforce
Javascript programming model for apps announced by Salesforce Friday, December 14, 2018


No code platform Kintone now integrates with Microsoft Flow
No code platform Kintone now integrates with Microsoft Flow Thursday, December 13, 2018


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Facebook Instant Games turns two with 20 billion game sessions played
Facebook Instant Games turns two with 20 billion game sessions played Thursday, December 13, 2018


Rapid app development platform BlueFinity gets AI chatbots
Rapid app development platform BlueFinity gets AI chatbots Thursday, December 13, 2018


Mobile ad campaign company to be bought by Adjust
Mobile ad campaign company to be bought by Adjust Wednesday, December 12, 2018


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App Developer Magazine December-2018 for Apple and Android mobile app developers
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