Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to in-app programmatic advertising

Marketing & Promotion

How to attract more premium brands to in-app programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Loopring's decentralized exchange protocol technical design released
Loopring's decentralized exchange protocol technical design released Thursday, April 18, 2019


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What's new in NGINX Plus R18
What's new in NGINX Plus R18 Tuesday, April 16, 2019


New solutions to modernize app development on GCP
New solutions to modernize app development on GCP Tuesday, April 16, 2019


Error monitoring system from Rollbar now on Google Cloud
Error monitoring system from Rollbar now on Google Cloud Friday, April 12, 2019


Women are using financial apps more than men says Liftoff report
Women are using financial apps more than men says Liftoff report Friday, April 12, 2019


Microsoft announces Visual Studio 2019
Microsoft announces Visual Studio 2019 Wednesday, April 10, 2019


TIBCO's cloud platform gets improvements
TIBCO's cloud platform gets improvements Wednesday, April 10, 2019


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