Maggie Mesa

Maggie Mesa

Maggie Mesa is VP of Mobile Business Development at OpenX
All articles by Maggie Mesa

Recent posts from Maggie


How to attract more premium brands to in-app programmatic advertising

Marketing & Promotion

How to attract more premium brands to in-app programmatic advertising


  • Thursday, October 6, 2016
  • By Maggie Mesa

Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over ...


Targeting Your Way to Successful App User Acquisition

Marketing & Promotion

Targeting Your Way to Successful App User Acquisition


  • Tuesday, August 25, 2015
  • By Maggie Mesa

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first d...


Featured Stories


Two strategic advisors join Findora
Two strategic advisors join Findora Friday, August 16, 2019


ChirpGPS-SiteWide

Package Feed module released by Flexera
Package Feed module released by Flexera Friday, August 16, 2019


Spotify and Bango team up
Spotify and Bango team up Thursday, August 15, 2019


Open Source expert Dee Kumar joins Armory
Open Source expert Dee Kumar joins Armory Thursday, August 15, 2019


New DevOps Institute program
New DevOps Institute program Tuesday, August 13, 2019


Data security platform from Virtru is here
Data security platform from Virtru is here Tuesday, August 13, 2019


IBM and Tata join governing council
IBM and Tata join governing council Tuesday, August 13, 2019


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