Atari partners with Robot Cache
|Brittany Hainzinger in Game Development Wednesday, June 24, 2020|
Atari® announced a partnership with Robot Cache to integrate the Atari Token into the Robot Cache digital storefront where customers can buy or resell digital games.
Atari® announced a partnership with revolutionary PC video game distribution platform Robot Cache to integrate the Atari Token into the Robot Cache digital storefront where customers can buy or resell digital games. Through this partnership, customers reselling and buying digital PC titles through Robot Cache will be able to utilize Atari's blockchain-based cryptocurrency - Atari Token - for all of their transactions.
"We are pleased to announce the integration of the Atari Token into Robot Cache's unique offerings that benefit both customers and the creators of some of today's best video games," said Fred Chesnais, Atari CEO. "Our goal is to make the Atari Token a ubiquitous digital currency. With the addition of Robot Cache to our list of top-notch partners, we are a significant step closer to realizing that vision."
"The Atari brand is beloved by gamers and consumers, and we're excited to work with them to offer the Atari Token as a payment option on Robot Cache," said Lee Jacobson, Robot Cache CEO. "Conceived and backed by the company that essentially launched the video game industry, the Atari Token is a uniquely entertainment-focused currency, and we think it's a perfect means of adding cryptocurrency-based commerce of digital games on our platform."
Founded by video game industry veterans Brian Fargo, Lee Jacobson, and Mark Caldwell, Robot Cache is the first PC storefront that allows gamers to resell video games from their digital content libraries. Robot Cache features a curated selection of popular games from top developers and publishers, with a visual-centric platform user interface that aids in the discoverability of new titles and emphasizes their unique attributes.
Developers and publishers of titles available through Robot Cache enjoy higher margins thanks to a 5% distribution fee (versus the industry average of 30%) and keep 95% of all new game sales and 70% of resold copies through the storefront with users receiving 25%. Utilizing the Robot Cache client, customers can additionally mine IRON - a platform-specific digital currency - to buy content on the storefront.