appFigures Launches Review Cards to Let Developers Share App Reviews

Marketing & Promotion
Posted 11/27/2015 8:06:54 AM by RICHARD HARRIS, Executive Editor

appFigures Launches Review Cards to Let Developers Share App Reviews
appFigures, the app store intelligence platform that helps businesses and developers make better data-driven decisions, has announced its latest offering – Review Cards. Review Cards enable app makers using appFigures to share their app store reviews either internally or externally, with team members, friends, users, or the general online community. With Review Cards, appFigures is the first platform to make sharing reviews from all major app stores, like the iOS App Store and Google Play, possible. In addition to making app store reviews sharable, each shared review – a Review Card – includes built-in performance analytics, capturing total views and breaking them down by source and country.

“App store reviews are a great marketing tool -- a secret weapon, that until now was very hard to leverage,” said Ariel Michaeli, co-founder and CEO of appFigures. “With Review Cards, we’re making it incredibly simple to put your reviews to work to gain downloads and accelerate user interest.”

Review Cards also offer a custom, built-in, translation feature that lets the reader choose the language of the review. It supports more than 15 different languages. With translations, brands and developers can easily share and merchandize app store reviews in relevant markets, regardless of location or geography. Additional features include: quick links to desired app stores to drive app downloads, and a built-in Twitter Card and OpenGraph markup to seamlessly share reviews across Twitter, Facebook, Slack, Medium and more.

Also, Review Cards are automatically branded to match the aesthetic, look and feel of the brand of the app, resulting in a unique Card for every app. By automating this process and making it dead simple for app makers to instantly brand reviews via Cards, positive reviews increase in marketing value, without any additional costs tied up in creative development or deployment.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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